How-to

Success with SNAP Equipment and Outreach Essentials for SNAP Programs

In this webinar, we discuss equipment and outreach essentials for SNAP Programs at your farmers market. We will provide information on how FMC’s Free SNAP EBT Equipment Program can help…

Messaging, Marketing, and Engagement | Understanding your community and customers

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Quick Tips

Ten Tips for Making Your Market SNAP Shopper Friendly

Virginia Cooperative Extension provides this one page downloadable tip sheet for making your market more welcoming to SNAP customers.

Messaging, Marketing, and Engagement | Understanding your community and customers

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Report

Nutrition Assistance in Farmers Markets: Understanding the Shopping Patterns of SNAP Participants

144 page report on USDA research that aimed to describe shopping patterns of SNAP participants redeeming benefits at FMs, why some SNAP participants do not shop at FM, and characteristics…

Messaging, Marketing, and Engagement | Understanding your community and customers

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Resource List

National Equity Atlas

This comprehensive data resource from PolicyLink and USC PERE includes easy-to-understand equity metrics in the 100 largest cities, 150 regions, and all 50 states coupled with best practices and resources…

Messaging, Marketing, and Engagement | Understanding your community and customers

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Example

Iowa's Lettuce Grow Markets - Food Assistance Programs at the Farmers Market

This video walks through what food assistance programs exist at Iowa farmers markets, and how to accept them, how a token system operates, and the markets that operate them.

Messaging, Marketing, and Engagement | Understanding your community and customers

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Research

Farmers' Market Use Patterns Among SNAP Recipients With High Access to Farmers' Markets

This research article evaluates farmers market use patterns among SNAP recipients in Cleveland and East Cleveland, Ohio. Results showed that 42% of SNAP recipients surveyed reported farmers market use in…

Messaging, Marketing, and Engagement | Understanding your community and customers

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Resource List

Farmers Markets and Direct-to-Consumer Marketing

This is the FM page under the Local Food Research & Development section of USDA/AMS; includes link to FM directory listings, local food directories (so good for general demographics and…

Messaging, Marketing, and Engagement | Understanding your community and customers

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Report

Consumer Insights to Support Messaging for Vermont Direct Markets

From the Northeast Organic Farmers Association of Vermont, this 150-page report resulting from three focus groups and two online surveys of food consumers inside and outside of Vermont who shop…

Messaging, Marketing, and Engagement | Understanding your community and customers

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Report

BUNDLE: Focus Groups

Focus groups are one method of understanding more about your customers. The Farmers Market Coalition provides results from focus groups of customers who use SNAP at five markets across the…

Messaging, Marketing, and Engagement | Understanding your community and customers

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Resource List

Attracting SNAP Customers to your Farmers' Markets

This USDA website offers a broad overview of how to attract SNAP Customers to your Farmers Market, and may be a good place to start when considering the range of…

Messaging, Marketing, and Engagement | Understanding your community and customers

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