Farm Direct Incentives Guide

Archive

This is my archive

How-to

How to Get a Senior Center to Tour Your Market

Senior Centers often organize farmers’ market tours to help seniors utilize their FMNP checks. If you can facilitate this, it’s a great way to ensure that seniors use their checks…
Planning and budgeting | Messaging, Marketing, and Engagement
Learn more
How-to

How to do Outreach at Senior Centers

Senior Centers distribute FMNP checks to their members every summer and many seniors are EBT recipients as well. Doing a cooking demonstration or simply giving a short presentation is a…
Planning and budgeting | Messaging, Marketing, and Engagement
Learn more
How-to

How to do Outreach at WIC Centers

Visiting a WIC Center and doing a cooking demonstration is a wonderful way to encourage WIC recipients to use their FMNP and WIC Vegetable & Fruit checks at farmers markets,…
Planning and budgeting | Messaging, Marketing, and Engagement
Learn more
How-to

How to Use Schools to Promote Your Market

“Backpacking” refers to when a school sends each child home with a certain handout to give to their parents. Although many schools won’t allow outside organizations to backpack their flyers,…
Planning and budgeting | Messaging, Marketing, and Engagement
Learn more
How-to

How to Flyer

Flyering is an effective way to promote your market within a neighborhood. This resource from GrowNYC offers a quick how (and why)-to for creating and distributing flyers. how_to_flyer
Planning and budgeting | Messaging, Marketing, and Engagement
Learn more
Template

Download a Free Content Calendar

Fill out this form for a free content calendar template created just for local food businesses by Taste the Local Difference. Use it to keep yourself organized, strategic and efficient.…
Planning and budgeting | Messaging, Marketing, and Engagement
Learn more
How-to

Washington State Farmers Market Toolkit: Chapter 8

The Marketing chapter of the Washington State Farmers Market Toolkit includes many resources around shopper motivations and attributes, print media, website, social media, graphics, and more.
Messaging, Marketing, and Engagement | Planning and budgeting
Learn more
Example

SNAP at Farmers Markets: Advertising and Marketing

Hour long presentation from Durham County Dept of Pub Health, for Durham's Double Bucks. Advertising and marketing is one of the most important aspects of attracting SNAP clients to farmers…
Marketing materials | Planning and budgeting | Messaging, Marketing, and Engagement
Learn more