Farm Direct Incentives Guide

Archive

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Template

Sample Content Calendar

This sample content calendar created by Rachael Ward at FMC offers a basic template for organizations looking to plan out a social media content calendar and budget.
Messaging, Marketing, and Engagement | Digital media
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Example

Voices of the Food Chain

Using this website, Voices of the Food Chain showcases stories and issues from the millions of food-systems workers in America. A great example of how to use digital media to…
Diversity, Equity, Inclusion, and Accessibility | Understanding your community and customers | Digital media | Operations and policy | Messaging, Marketing, and Engagement
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Quick Tips

5 Farmer’s Market Marketing Ideas

This post, directed at vendors, offers some ideas for gathering phone numbers and emails towards direct marketing to customers.
Messaging, Marketing, and Engagement | Digital media
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Example

Ypsilanti Online Market

This example of an online marketplace accepting SNAP and Double Up Food Bucks shows how a market can use online ordering to provide the same shopping experience to their custmores…
Messaging, Marketing, and Engagement | Digital media
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Example

Using SNAP at Farmers Markets: CT

This customer-focused video, available in both English and Spanish from SNAP4CT, introduces how to use SNAP and nutrition incentive programs.
Messaging, Marketing, and Engagement | Digital media
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Quick Tips

Seven Social Media Tips for Farms and Markets

This quick, three-page overview from Georgia Fresh for Less/Wholesome Wave Georgia offers helpful tips for a successful social media presence for your farm direct site. 2019 GF4L Social Media Guide…
Messaging, Marketing, and Engagement | Digital media
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Example

Fresh Bucks Nutrition Incentives Website

From Fresh Bucks Indy in Marion County, Indiana, this website shows through simple language and diagram how their nutrition incentive works.
Messaging, Marketing, and Engagement | Digital media
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How-to

Digital Marketing for Any Budget

This presentation by Laura Ludka for Fair Food Network's nutrition incentive program-- Double Up Food Bucks-- walks through how to maximize digital strategies even with a low or no budget.…
Messaging, Marketing, and Engagement | Digital media
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Quick Tips

Double Up Food Bucks Marketing and Promotion Webinar

This webinar provides hands-on social media training (with content ideas) for promoting your incentive program as well as an overview of more traditional marketing methods and media outlets.
Messaging, Marketing, and Engagement | Digital media
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