Farm Direct Incentives Guide

Archive

This is my archive

Webinar

Steal This Idea - Farmers Market Promotion

Markia Baker and Navi Johnson are back! These savvy social media marketers from NM Legaci Marketing & the RVA Black Farmers Market have loads of social media and newsletter examples…
Messaging, Marketing, and Engagement | Marketing materials | Digital media
Learn more
Webinar

Creating Great Social Media Content for Your Farmers Market

Markia Baker and Navi Johnson of NM Legaci Marketing discuss what makes for great social media content for farmers markets. They share examples and give practical advice that you can…
Understanding your community and customers | Digital media | Messaging, Marketing, and Engagement
Learn more
Example

SNAP out of it!

This promotional video from Georgia Farmers Market Association is an excellent example of destigmatizing marketing for SNAP.
Messaging, Marketing, and Engagement | Digital media
Learn more
Template

Sample Content Calendar

This sample content calendar created by Rachael Ward at FMC offers a basic template for organizations looking to plan out a social media content calendar and budget.
Messaging, Marketing, and Engagement | Digital media
Learn more
Example

Voices of the Food Chain

Using this website, Voices of the Food Chain showcases stories and issues from the millions of food-systems workers in America. A great example of how to use digital media to…
Operations and policy | Messaging, Marketing, and Engagement | Diversity, Equity, Inclusion, and Accessibility | Understanding your community and customers | Digital media
Learn more
Quick Tips

5 Farmer’s Market Marketing Ideas

This post, directed at vendors, offers some ideas for gathering phone numbers and emails towards direct marketing to customers.
Messaging, Marketing, and Engagement | Digital media
Learn more
Example

Ypsilanti Online Market

This example of an online marketplace accepting SNAP and Double Up Food Bucks shows how a market can use online ordering to provide the same shopping experience to their customers…
Messaging, Marketing, and Engagement | Digital media
Learn more
Example

Using SNAP at Farmers Markets: CT

This client-focused video, available in both English and Spanish, is an example of engaging your audience to market SNAP at the farmers market.
Messaging, Marketing, and Engagement | Digital media
Learn more
Quick Tips

Seven Social Media Tips for Farms and Markets

This quick, three-page overview from Georgia Fresh for Less/Wholesome Wave Georgia offers helpful tips for a successful social media presence for your farm direct site.
Messaging, Marketing, and Engagement | Digital media
Learn more