This tool offers an expansive list of metrics that U.S. food system practitioners and food movement organizations can use to hold ourselves accountable for progress towards a more equitable food…

Ripple Effects Mapping is an evaluation tool designed to gather qualitative information about program impacts through storytelling and visualizing relationships between outcomes and effects. It's helpful for complex projects embedded…

This full-length downloadable book is helpful for understanding the how and why of Ripple Effects Mapping, an evaluation tool designed to gather qualitative information about a program's impacts through storytelling.…

This slide presentation offers tips and basics for running three kinds of rapid market assessments at farmers markets--customer counts, dot surveys, comments and observations from a site visit.

Rapid Market Assessments, developed by Oregon State University Extension, are an easy to use technique to capture data from customers at a given moment in time, and are excellent for…

FM Tracks tutorial demonstrating how to use the transaction log to edit and delete past transactions.

To a fault, the retail sector observes and counts everything, using that data to re-form their sales space regularly and in some cases, using the results to redesign their entire…

FM Tracks tutorial demonstrating how to generate and download reports from the FM Tracks website.

The Food Trust conducts focus groups with SNAP participants to understand their perceptions of farmers’ markets and how we can improve our reach and impact. These detailed how-to guides assess…

This Mystery Shopping form, from MarketUmbrella, can be used at farmers markets the way retail companies send mystery shoppers to assess their experience. This form can be used or adapted…