Farmers Market Coalition's 15-page guide details instructions for how to count visitors, walking through the pros and cons and how-to of each of three methods for counting.

FM Tracks tutorial demonstrating how to customize questions in the post market survey.

FM Tracks tutorial demonstrating how to customize the market profile.

Originally produced by the Community Food Security Coalition for USDA grant recipients, but relevant for others, this toolkit includes a chapter of farmers market data collection instruments, as well as…

Farm direct sites can use their evaluation results to inform stakeholders about the program's impact, as well as inform their decision making. Compiling and sharing these results and stories is…

FM Tracks tutorial demonstrating how to complete the post market survey questions online.

Photovoice is an evaluation technique focused on empowering participants to document and share their experiences and perspectives through photos and accompanying narrative. This extensive guide shares how to use this…

FM Tracks tutorial demonstrating how to complete the post market survey in the app.